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giovedì 4 febbraio 2016

Neiman Marcus -Natick Mall, Boston



The Neima Markus commercial center simulat a texture moved the wind  Boston  suburbs.
The startling elevationof Neiman Marcus, is a chain that values design in material with glass and stone. 
If the elevation is a dress, the size is extra large: It is made up of stainless steel panels that are 80 feet tall and 40 feet wide, each with a unique and complex curvature.
Elkus Manfredi Architects designed the Neiman Marcus façade to appear like a kinetic sculpture. To travelers are driving by the mall, the undulating shapes seem to travel across the elevation in a series of waves. 
To people in cars driving by the mall, the undulating shapes of the store appear to travel across the elevation in a series of waves.
At Supporting the steel façade is an elaborate system of aluminum tubing, serving as struts and beams, that Elkus Manfredi designed in collaboration with A. Zahner Metal Bending Co., a Kansas City, MO-based steel fabricator.
The unique Neiman Marcus design reflects the long-standing high-end tradition of the chain, which aims to identify with the lifestyle of its luxury customers. 



The color was turned into a technical problem. The starting point of the elevation contained 4- by 9-foot sheets, manufactured by a London firm. Each sheet had been treated with a light-reactive coating intended to bring out certain colors in sunlight. The original coating, however, resulted in dark shadows and too much contrast between light and dark. A texture in the metal sheets helps bring out those highlights.



From London, those flat sheets arrived to Zahner, for whom the task of rolling steel to unique curves held no terrors; the fabricator has done 25 jobs for Frank Gehry and several for Daniel Libeskind.
To render complex curves, the fabricator relies on proprietary software that interfaces directly with the metal-rolling equipment. Some stainless steel panels in the Neiman Marcus job were so complex in shape, however, that they were impossible to fabricate, and Zahner had to make the panels as smaller sheets that were later reconnected to realize the design.


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